Crackers at Macey's

I purchased these crackers at the PG Macey's this morning. On the end cap of isle 14, on the south side by the dairy, Cheez-It crackers are on sale 4/$5.00. These boxes are a little smaller (10 oz.), and the expiration date is in 4 weeks- having taken that into account, I thought this was a GREAT deal as they retail for $2.99 each box. (We go through a lot of crackers at our house.) These crackers here in the picture retail for $24.00 and I paid $10.61.